Jomiro Eming

Jomiro curates The Wrong List. He's a graphic designer, creative strategist, writer, and multi-hyphenate... which, depending on who you ask, is either too much or exactly right.

He grew up between Germany and South Africa, never quite fully either. That kind of childhood does something to you: you become a student of belonging. You learn to read rooms, to code-switch, to notice the gap between what people say and what they mean. You get obsessive about stories—not as entertainment, but as the technology people use to make sense of themselves and each other.

The languages followed from the same compulsion. He speaks four of them now, and what that's mostly taught him is how differently people think when they're inside their own tongue. It made him better at his job, which has always really been the same job across different industries: figure out what's actually true about something, then find a way to make it land.

He's spent a decade doing that across branding, editorial, experience design, and publishing. He's written two books. He's worked with founders, cultural institutions, athletic brands, and theatre companies—usually on the problem underneath the problem.

He's been told, more than once, that he does too much. Doing too much, however, has shown him that the only limit to human potential is the story we tell ourselves.